At Randall Reed’s Planet Ford in Humble on Hwy 59, we think are Fords are truly smart cars, but can you image a car, truck or SUV that could not only understanding what we say, but also understands how we feel.
In the future, our cars of tomorrow may be to detect the smallest changes in our facial expression as well as modulations and inflections in our speaking voice, easing the driving experience for consumers. Nearly 90 percent of all new cars are expected to offer voice recognition capability by 2022.*
Equipped with sophisticated microphones and in-car cameras, advanced systems could learn which songs we like to hear when we are stressed and those occasions we prefer to simply enjoy silence. Interior lighting could also complement our mood.
According to Fatima Vital, senior director, Marketing Automotive, Nuance Communications, which helped Ford develop voice recognition of the SYNC in-car connectivity system, “We’re well on the road to developing the empathetic car which might tell you a joke to cheer you up, offer advice when you need it, remind you of birthdays and keep you alert on a long drive,”
Innovations in cloud-based voice control is anticipated to be available on 75 per cent of new cars by 2022, * and it is predicted future systems would evolve into personal assistants that shuffle appointments and order takeaways when drivers are held up in traffic jams.
Movie fans will recall in the film “Her,” Scarlett Johansson’s character Samantha catered to Theodore Twombly’s every command, as a voice recognition system, which with uncanny accuracy, learned his mood, needs and wants – just from the sound of his voice. Someday soon, your car could do something similar.
Coming this summer, Ford’s in-car connectivity system SYNC 3 will enable drivers to connect to Amazon’s virtual assistant Alexa and offers 23 different languages and many local accents. By accessing cloud-based resources, cars of the future could enable even more drivers to speak their native language, good news for those celebrating International Mother Language Day.
“Voice commands like ‘I’m hungry’ to find a restaurant and ‘I need coffee’ have already brought SYNC 3 into personal assistant territory,” said Mareike Sauer, voice control engineer, Connectivity Application Team, Ford of Europe. “For the next step, drivers will not only be able to use their native tongue, spoken in their own accent, but also use their own wording, for more natural speech.”
Apple CarPlay™ provides a simplified way to use the iPhone interface on a car’s touch screen, giving users access to Siri Eyes-Free voice controls, as well as Apple Maps, Apple Music, Phone, Messages, and a variety of third party apps. Android Auto™ delivers Google Maps and music to a car’s screen while enabling voice controls for phone calls and messaging. *
A research project Ford is currently running with RWTH Aachen University includes using multiple microphones to improve speech processing and reduce the effect of external noise and potential disruptions. Nuance says that within the next two years, voice control systems could prompt us with: “Would you like to order flowers for your mum for Mothers’ Day?” “Shall I choose a less congested but slower route home?” and “You’re running low on your favourite chocolate and your favourite store has some in stock. Want to stop by and pick some up?”
Future gesture and eye control would enable drivers to answer calls by nodding their head, adjust the volume with short twisting motions, and set the navigation with a quick glance at their destination on a map.
So is there a danger that, as in the movie “Her,” we might fall for our advanced voice recognition systems?
“Lots of people already love their cars, but with new in-car systems that learn and adapt, we can expect some seriously strong relationships to form,” said Dominic Watt, senior lecturer, Department of Language and Linguistic Science, University of York. “The car will soon be our assistant, travel companion and sympathetic ear, and you’ll be able to discuss everything and ask anything, to the point many of us might forget we’re even talking to a machine.”
Ready to come and experience your future Ford today? Take the short drive on Hwy. 59 to Planet Ford in Humble (serving great Houston, Katy, Atascosita, Kingwood, Conroe) or shop online anytime at www.PlanetFord59.com.
# # #
* http://www.autonews.com/article/20170122/OEM06/301239846/alexa-do-i-need-a-virtual-assistant-in-the-car
** SYNC languages include Arabic, Chinese, Czech, Danish, Dutch, English (Australian), English (UK), English (US), French, French (Canada), German, Italian, Korean, Norwegian, Polish, Portuguese, Portuguese (Brazil), Russian, Spanish, Spanish (Mexico), Swedish, Taiwanese, Turkish, Coming later this year are English (India), Finnish and Thai.
Apple, Apple CarPlay, iPhone, Apple Maps, and Siri are trademarks of Apple Inc. Android Auto, Google, Google Play and other marks are trademarks of Google Inc.Futu
Need maintenance for your car, SUV or truck… quick! Let our team at Quick Lane Tire & Auto Center. On Hwy. 59, we have two convenient locations to serve all of your automotive needs. Tires, brakes, oil changes, alignments, and more.
At 
“My name is Paige, and I participated in the calf scramble on March 14 at the Houston Livestock Show and Rodeo and caught a calf. I wanted to share some pictures with you from that night. I also want to say thank you, I have mailed you thank you letter today in addition to this email. Again Im very grateful for your generous support. I look forward to next year showing my heifer. Thank you again.”
One thing we know about our customers at
At 
At 
Happy Holidays from the Randall Reed family, Chuck Kramer (GM/OP), and our wonderful award-winning team. Recently, 
The Houston-area Ford dealership family gathered to share good food, great fun and holiday festivities.
