Randall Reed’s Planet Ford in Humble is proud to announce that our dealership has displayed our commitment to exceeding customer expectations. As a result of our commitment, J.D. Power named us to their 2019 J.D. Power Dealer of Excellence ProgramSM for the second consecutive year. This program recognizes a select number of automotive dealerships throughout the United States that provide exceptional customer service.
“We are very proud to have this honor at all of these locations for two consecutive years,” said Randall Reed, founder and owner of World Class Automotive Group. “This certification sets us apart, especially coming from such an authority as J.D. Power.”
General Manager, John Centner, said, “I would like to thank each and every one of our team members at Randall Reed’s Planet Ford in Humble. This recognition was only achieved because of the dedication of our wonderful team.”
J.D. Power has been known for its “Voice of the Customer” research for 50 years. As such, its Dealer of Excellence Program helps consumers identify leading retailers that will go the extra mile.
According to J.D. Power, buying a vehicle is an important financial transaction and can be stressful because there’s so much information to digest. The Dealer of Excellence Program aims to assist auto buyers who are looking for an exceptional dealership where they can confidently buy a vehicle. Certified dealers may also benefit from leveraging the J.D. Power brand and promoting their dealership’s commitment to an outstanding customer service experience.
“The Dealer of Excellence is an exclusive program,” said Mr. Reed. “Only the exception can qualify to be certified.” Those that do must pass a three-step process:
To begin with, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study.SM Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.
Next, dealerships must rank among their brand’s top performers in key customer satisfaction components consistent with measurements found in the SSI Study.
Lastly, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a transparent and easy-to-understand menu of finance and insurance products.
Are you ready to receive award winning service by a dealer that goes the extra mile? Shop with us at Randall Reed’s Planet Ford in Humble (serving Atascocita, Kingwood, greater Houston, Conroe, Katy) to experience great service yourself!